Branded content often uses documentary-style content to promote products or services. The style of this sort of content is particularly popular because it focuses on telling someone’s story, rather than hard selling a product. This method of promotion is particularly effective on social media with short, subtitled videos that people can view on the move.
Documentary-style branded content is a great way to tell your brand’s story. It provides customers with an insight into your processes as well as introducing your customers to the people behind the products. Here’s a video we produced for local craftsman Steve and his bespoke jewellery company, Wooden Gold.